Building a Bridge Over the Marketing ROI Gap in Salesforce
Imagine you’re in a meeting with the chief financial officer of your company, and you’re asked the question that can send shivers down the spine of any marketing leader: “Do you know the ROI (return on investment) of this campaign?”
You sense the concern in your internal monologue as you reflect: “Am I spending my marketing budget in the right places?”
Are you ready to answer the question about ROI with key performance indicators that give a clear, actionable answer? Because how you respond could be the difference between confidence gained with your executive team and trust lost.
Lead Calculus goes beyond simple attribution models or the addition and subtraction of numerical data. Rather than licking your finger and throwing it in the air, it makes data-driven moves that clearly show marketing return on investment.
We Build Marketing Catapults.
What it does do.
Connect marketing activities from multiple sources into a single source of truth for customer engagement and marketing return on investment, all within your Salesforce org.
- Aggregates data from user-defined sources, including email, webinars, web forms, web applications, digital ads, and even direct mail, into a single lead score.
- Provides a view of marketing ROI and multi-touch attribution to get a true picture of which marketing activities are driving leads and revenue.
- Nervous about implementation? Lead Calculus doesn’t require additional coding to make changes after initial implementation, nor knowledge of calculus proper.
What it doesn't do.
Lead Calculus doesn’t compete with the resources provided by Salesforce Marketing Cloud or Marketing Cloud Account Engagement.
Notably, the features provided by Lead Calculus address missing out-of-box functionality.
Essentially, Lead Calculus won’t send an email for your marketing team, but it will tell you if those emails matter to your strategy.
We're True Salesforce Nerds.
Digital Mass was founded in 2017, coinciding with the new wave of Salesforce technologies: SFDX and Lightning experience.
For many clients, we have solved Salesforce challenges across industries, clouds, and geographies.
We love to innovate and squash bugs like they're Space Invaders.