Imagine you’re in a meeting with the chief financial officer of your company, and you’re asked the question that can send shivers down the spine of any marketing leader: “Do you know the ROI (return on investment) of this campaign?” 

You sense the concern in your internal monologue as you reflect: “Am I spending my marketing budget in the right places?” 

Are you ready to answer the question about ROI with key performance indicators that give a clear, actionable answer? Because how you respond could be the difference between confidence gained with your executive team and trust lost.

Lead Calculus goes beyond simple attribution models or the addition and subtraction of numerical data.

Rather than licking your finger and throwing it in the air, make data-driven moves that clearly show marketing return on investment.